For restaurants · B2B program · Since 2010

Add a tea program
that earns its place
on the menu. 为餐厅,专注茶事

We source, blend, and train. You pour. Forty-eight restaurants — from neighbourhood Cantonese to three-star tasting rooms — serve a tea list curated by THETEA. We start with your menu, not ours.

How a program is built
武夷 · WUYI · FIRST FLUSH 2026
48
Restaurants on program
14
Countries served
482
Teas in the library
6.4%
Avg. cover-spend lift
Why a tea program

Three reasons to steep a tea list, not bolt one on.

Most restaurants hand the tea menu to whoever orders the wine. The result tastes like that — an afterthought. Tea, treated honestly, sits beside the dish, not behind it.

01 · Revenue

A second pour, without a second bottle.

A four-course pairing of single-estate tea lands between $24 and $48 a head, with a 78 % margin and no licence. Guests who wouldn't take a second glass of wine often take a third infusion of oolong.

Avg. add-on per cover$31
Program margin76–82 %
Attach rate (Y1, median)22 %
02 · Service

Trained pours, not Googled scripts.

We run an eight-week sommelier track for two to four staff. Online, on-site, and a final examination poured by the brigade. Programs renew at 94 % — your team stays, the knowledge stays.

Course length8 weeks
Cohort size2 – 4
Y2 renewal94 %
03 · Sourcing

Single estates, two seasons ahead.

We forward-contract first-flush Wuyi and spring Anxi the autumn before. Restaurants on program lock vintages your guests will not find at the importer next door. Cupping notes, harvest dates, photography — all included.

Partner farms23
Lead time6 months
Vintages on file1,140
Programs in the wild

Three rooms, three programs, one library.

We do not believe in the universal tea menu. A tasting room in Brooklyn, a chophouse in Lyon, and a teahouse-bistro in Taipei all draw on the same 482-tea library, edited differently.

Brooklyn, NY · tasting room · 12 covers

Olmsted & Sons

The tea list is no longer the page guests skip. It is the reason a third of them book at 9 p.m.

Maïté Lassègue, beverage director, since 2023

+14%
Cover spend
9 → 14
Teas on menu
Y3
On program
Lyon, FR · bouchon · 64 covers

Maison Verveine

We poured Tieguanyin alongside quenelle de brochet on a whim. It stayed on the menu through two winters.

Jean-Loup Caillat, chef-patron, since 2024

22
Pairings, full year
+9%
Margin, beverage
Y2
On program
Taipei, TW · tea bistro · 36 covers

Wén & Wén

Our guests came for tea and stayed for dinner. We owe THETEA the inverse problem we have today.

Anita Wen, owner, since 2022

38
Teas on menu
+31%
Tasting bookings
Y4
On program

A program begins
with your menu,
not ours.

Send a copy of your current beverage list. Within five working days we return a tasting-flight proposal and a cost model. No deposit until you taste.

01You send a menu & cover count.day 0
02We propose a flight & a model.day 5
03Tasting on-site or in studio.day 12
04First training cohort begins.day 30
05Soft launch with paired flight.day 60